Вторник, 25 Март 2014 12:45

История бренда Coccinelle

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История бренда Coccinelle

Coccinelle - это бренд, радующий своих поклонников качественной продукцией класса люкс. Сумки, аксессуары и обувь, создаваемые под этой маркой, отличаются отменным качеством и являются образцом для подражания.

Весна-лето 2014: что нового от Coccinelle?

В своей новой коллекции бренд Coccinelle представил аксессуары, пропитанные духом Франции и Парижа в частности. Каждый элемент линии отличается элегантностью, особенным шармом и при этом современностью. Такие сумочки оценят как нежные натуры, так и уверенные в себе женщины. Для нового модного сезона бренд предлагает совершенно новую модель сумки, которая обещает стать хитом сезона осень-зима 2014. Сумка со своими названием World Wide Bag – это вариация на тему модели-почтальонки, которая декорирована изящными деталями в стиле винтаж. Практичность и удобство формы – главные достоинства данного изделия. World Wide Bag будет представлена в нескольких цветах – коричневом, сером, песочном, кирпичном, оливковом.

История марки

Компания начала свое существование в 1978 году в Парме, когда семья Маццьери открыла небольшое ателье, в котором шились элегантные дамские сумочки и аксессуары. Марка завоевала популярность благодаря тому, что изготавливаемые товары создавались на основе инновационных подходов к дизайну и с акцентом на высокое качество. Уже в 90-е годы компания начала активно развиваться, постепенно выходя за пределы Италии. Так, были открыты магазины в Германии, Англии, Чехии, Польше, России и других странах, кроме того, продукция начала поставляться по франшизе.

Продукция марки Coccinelle по праву считается эталоном качества. С 2006 года бренд вступает в концерн моды Mariella Burani Fashion Group. Кроме того, компания активно выходит на российский рынок, где укрепляет свои позиции благодаря совместным разработкам с дизайнером из России Александром Тереховым. Каждый год марка представляет вниманию своих поклонников четыре коллекции из сумок, обуви, портмоне, ремней и других аксессуаров, позволяющих сделать свой образ стильным и индивидуальным. Все элементы продукции Coccinelle – это подлинный итальянский стиль и вкус, а основной акцент дизайнерами делается на простоте, точности, вниманию к деталям и качеству ручной работы.

На сегодняшний день работают 67 магазинов Coccinelle по всему миру, при этом больше 1200 магазинов располагаются в Италии. В 2011 году лицом марки стала топ-модель из Англии Софи Холмс. Среди постоянных клиентов бренда многие знаменитости: Линдси Лохан, Николь Ричи, Иман…

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